🦷 Why Dentists Should Use Photos & Videos on Google 📸🎥

If you’re a dentist, having nice photos and videos on your Google Business Profile isn’t just a “nice to have” — it’s super important! 📍

✅ Dental offices with great pictures get:

• 40% more people asking for directions 🗺️

• 35% more people clicking to visit your website 🖱️

Let’s break down why these visuals help you show up better on Google and how to do it right.

🔍 Why Google Cares About Your Photos

Google isn’t just showing your pictures — it’s looking at what’s in them. 🤖 It can tell if your photos are real, and what they show.

📷 Example:

• A fake stock photo of a dentist? 😐

• A real photo of your team helping a patient? 😁 Big difference!

Google likes real photos because they help people trust you.

🖼️ What Kinds of Photos Should You Post?

Here’s what to include on your profile:

1. Who You Are (Identity Photos)

• Your logo 🦷

• A nice cover photo of your team or office

• Any signs or branded materials

📌 Why? These photos show your brand and make you easy to recognize.

2. Your Team

• Photos of your dentists and staff

• Friendly group photos

• Team helping patients

👨‍⚕️ Why? People want to see who they’ll be meeting. It builds trust.

3. Outside of Your Office

• Front of your building 🏢

• Parking area 🚗

• Street view to help people find you

📍 Why? Helps patients feel confident they’re going to the right place.

4. Inside Your Office

• Reception area

• Treatment rooms

• Clean and welcoming spaces

🛋️ Why? It helps people imagine what it’s like to visit — and feel more relaxed.

5. What You Do (Services & Products)

• You doing a checkup or cleaning 🪥

• Kids getting braces 😁

• Before-and-after smiles

📸 Why? It shows what you do best and helps patients understand what to expect.

6. Happy Patients

• Smiling patients (with permission) 😄

• Real photos + short reviews = 💯

🧡 Why? It proves that people love your practice.

❌ Don’t Post These

• Blurry or dark photos 🙈

• Fake stock images 🙅

• Photos with phone numbers or website text

• Images of children without permission

• Anything unsafe or not related to your dental office

📉 Bad photos can actually hurt your Google ranking!

🎥 Why Videos Are a Big Deal Too

Videos help your dental office stand out even more!

Great dental videos:

• Show real people (like your team working or a patient smiling)

• Are short (under 30 seconds)

• Are filmed inside your real office

• Use natural lighting

• Are filmed sideways (landscape format)

💡 Ideas for Dental Videos:

• A welcome from the dentist 👋

• A tour of your office 🏠

• A “day in the life” of your team 🦷

• Answering common questions (like “Do braces hurt?”)

• A patient talking about their smile journey 😁

🧭 What Else Should You Know?

• Add new photos and videos every month 📅

• Google loves fresh content!

• Monitor photos customers upload (you can report any that are wrong)

🏁 Final Tip: Keep It Real

Google likes real photos of real people at your real practice. 📸

When people see your team, your office, and happy patients, they feel more comfortable booking an appointment — and that helps your practice grow. 🌱