Google Business Profile Local Pack vs. Google Maps for Dentists

Google Maps vs Local Pack: Which One Helps More Patients Find Your Dental Office?

August 25, 20254 min read

🦷 Google Maps vs Local Pack: Which One Helps More Patients Find Your Dental Office? 🗺️📍

Hey there, smile-maker! 😁

Did you know there are two powerful tools that help people find your dental practice online? They’re called Google Maps and the Local Pack (that’s the little box that shows 3 top businesses when you search things like “dentist near me”). 💡

These two tools work a little differently—but both are super important if you want to get more patients calling, clicking, and walking into your office! Let’s break it all down in plain, simple terms. 🎯


🧩 What’s the Local Pack?

When someone searches for a dentist 🦷, Google usually shows a special box with 3 top dental offices, a tiny map, and quick buttons to call, get directions, or visit your website. 📱

This special box is called the Local Pack, and it shows up in 93% of local searches—that means it’s usually the first thing people see! 👀

📊 Fun Facts:

  • ⭐ 44 out of 100 people click a business in the Local Pack.

  • 📞 Dentists in the Local Pack get more calls, clicks, and visits than those who aren’t.

  • 💬 68% of people trust Local Pack listings more than paid ads!


🗺️ What’s Google Maps?

Google Maps shows LOTS of dental offices on a bigger, interactive map. 🗺️ You can scroll, tap, and even use Street View to “walk” around and find the best spot! 🚶‍♀️🚶‍♂️

People use Google Maps when they:

  • Search directly in the Maps app on their phone 📲

  • Tap “More places” from the Local Pack 🔎

  • Need directions, are ready to book, or want to compare offices ✅


🎯 So What’s the Big Difference?

Feature Local Pack 📦 Google Maps 🗺️ 📍 Shows how many? Just 3 businesses Many businesses 🎯 Best for? Quick decisions, early research Deeper info, ready to visit 🌟 Focus on? Reviews & trust Location & convenience 📲 Actions Clicks & website visits Directions & calls


🧠 Why Should You Care?

Because showing up in both places = more patients. 🧍🧍🧍

If someone’s just starting their search, they’ll see the Local Pack first. If they’re ready to drive to your office, they’ll head to Google Maps. You want to show up in both, right? 😉


🛠️ How to Show Up More in the Local Pack

  1. Set up your Google Business Profile (make sure everything is filled out!)

  2. Pick the right categories (like “Dental Implant Provider” 🦷 or “Cosmetic Dentist” ✨)

  3. Ask for great reviews from happy patients! 😊

  4. Use local keywords like “Dentist in Miami” 🌴

  5. Post weekly updates (news, tips, offers)

🧼 Local SEO Tip: Keep your address, hours, and phone number the same everywhere online. That helps Google trust you more!


🚀 How to Stand Out on Google Maps

  1. Add clear, bright photos 📸 of your office, team, and smiling patients (with permission!)

  2. Keep hours updated (especially holidays!)

  3. Make directions easy—check your map pin!

  4. Use Google Q&A to answer common patient questions 🗣️

  5. Let patients book online or message you directly 📆

📸 Photo Tip: Smiling staff + a clean, welcoming office = more clicks!


⭐ Reviews Matter—A LOT!

If you want to rank higher and earn trust, get more ⭐⭐⭐⭐⭐ reviews!

🎉 Ask every happy patient to leave a review on Google!
🗨️ Reply to every review, even the short ones—Google loves it!
🧠 Bonus: Reviews with words like “implants” or “gentle cleaning” help you rank for those terms!


🧪 Easy Ways to Keep Track

Use tools like:

  • Google Business Profile Insights (to see clicks & calls)

  • A review tracker (to see how many new reviews you’re getting)

  • A keyword tracker (to see what people type to find you)

📈 Tip: Watch what your competitors are doing in the Local Pack—and do it better!


🚑 Common Issues (and Fixes!)

❌ Not showing in the Local Pack?

  • You might need more reviews or better keywords.

  • Your info might be outdated or inconsistent.

❌ Wrong location on Google Maps?

  • Fix your pin in your Google Business Profile settings.

  • Add clear address info and exterior photos.


🦷 Final Smile Thoughts

🎯 Showing up in both the Local Pack and Google Maps means more chances for new patients to find—and choose—you!

📍 Local Pack = early research and clicks
🗺️ Maps = ready-to-go patients looking for your door

Focus on both, and you’ll be the shining ⭐ in your area!


Want help optimizing your Google listing or getting more 5-star reviews? 💬 Contact 5 Star Smiles today and let’s grow your dental practice—one click and smile at a time! 😁✨


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